Located inside entertainment production company N-EFFECT Productions' new design studio and headquarters in Irvine, AV is a customizable event space that encompasses 25,000sq.ft of space. The latest in event technologies - an intelligent Elation lighting system, 30 ft. LED wall, and full concert sound system as well as an in-house event and production staff, make it a suitable space for corporate meetings, weddings, galas, social and civic events.
"People are really blown away by what they see when they walk in the door here," states Kris Plourde, owner of N-EFFECT Productions and CEO of AV. "They always comment on the lighting. Most concert venues would have something like this but not an event space or a production space."
Kris worked with Raul Fonseca, Elation's regional sales manager - West, about what products to put in the venue. After several different products were demoed, eventually a lighting design was created. The choice was made to outfit AV with Elation Platinum SBX hybrid moving heads, high-output Platinum Beam 5R Extreme beam moving heads, Platinum Wash ZFX Pro ZL moving head wash luminaires, DW Profile dynamic white light LED ellipsoidal fixtures, and Event Bar 4-head white LED pinspots.
"They all have their purpose," Kris says of the product choice. "We wanted to have a variety of fixtures for all types of events whether they're more music-based events or corporate events or weddings. We wanted a variety of fixtures that could cover every aspect that you would need whether it's a wall wash or pinspot or large moving light effects, we wanted to have a little bit of everything in our system. The number of fixtures we have and how we have them set up is perfect for our space."
(Jim Evans)
