To promote Formula 1 and Shanghai City, the city government commissioned London-based Arcstream AV, leaders in the field of creative audio visual technology, to design and produce a multi-media display to light up the night sky, quite literally for miles, from a 40m floating barge which travels to various locations on the Huangpu river, adjacent to the famous Bund.
The show utilizes a giant waterscreen, a staggering 50m wide by 25m high, onto which video output is projected, and includes intelligent moving lights, full colour laser projection, smoke effects and a 10,000W audio system. The show lasted for 15 minutes, and features traditional and contemporary Chinese themes. Up to the end of the Chinese Grand Prix the last four minutes were devoted to thrilling F1 imagery. The nightly display will continue as a national and tourist attraction for one year.
In a second part of the project for government department - the Shanghai City Appearance and Environmental Administrative Bureau - Arcstream AV is installing another outdoor multi-media display within an existing piano-shaped, dancing water musical fountain system in Shanghai Town Square, which is planned to run indefinitely to promote an exciting and positive image of this vibrant city.
(Sarah Rushton-Read)
