SphereLabs launches multi-use PZ Sphere
- Details
The PZ Sphere is 2m tall whilst its precision-engineered frame is covered with a tessellated arrangement of bespoke LED panels at a high-resolution 3mm pixel pitch. SphereLabs says the product will appeal to a wide range of customers, including production companies, agencies, record labels, producers, production houses, directors and designers.
It can also work to increase visibility and engagement with displays in settings such as airports and attractions, while with added interactivity, it can also as a unique touchpoint 360˚ information resource for information or navigation in venues such as shopping centres.
SphereLabs is a new-to-market collaboration between Light Initiative’s Bryn Williams and Dave Stevens and Steffan Jones of production and design company Production Zync.
“We’re thrilled to bring the PZ Sphere to market,” says Williams. “It’s the result of many months of input from talent at the forefront of LED sphere innovation and has the capability to transform the way information is displayed and experienced.”
SphereLabs says it is ready to roll out the PZ Sphere in both sales and hire capacities.
“With hire, we will manage, deliver, and execute the A to Z of technical production for anything live, be it an event, a concert, a sport half-time show, a tour, TV, music and so on,” Williams continues. “That can include not only the sphere itself, but the lighting, audio, video, staging, special effects, trucking, logistics and crew - a true end-to-end offering. Alternatively, the sphere element, with the associated resources, can be provided to another supplier as part of a production package.”
The PZ Sphere is the first-born spin-off of superstar DJ Eric Prydz’s Epic Holosphere, which debuted at the Tomorrowland festival in 2019.
“The PZ Sphere is a scaled-down version, retaining Holosphere’s precision-engineered structure, robustness and creative video-mapping potential,” says Stevens. “But where Holosphere had been a semi-transparent, low-resolution LED construction designed as part of a stage set to be viewed by a large festival audience, the PZ Sphere is designed as a smaller sphere with a high-resolution LED video screen, designed for close-up engagement and even interaction.”
The initial PZ Sphere product has already proved its capabilities in a high-end corporate event environment. In early 2020, VISA commissioned SphereLabs to provide a PZ Sphere for its investor day event in San Francisco, to form an attention-grabbing centrepiece for the VIP event.
“Since the event in California, we’ve had interest from Dubai, a number of enquiries in LA and the UK, across television, music, corporate, and live events,” says Jones. “We’re starting to work on some really exciting projects.”
Stevens concludes: “We’re incredibly excited about the possibilities. The PZ Sphere is ripe for use on everything from cruise ships to theme parks, hotels to casinos, music tours to TV news. We can’t wait to unleash it to the world and, well, get the sphere rolling.”
