The brief was to provide a window display system visible to pedestrians passing by Oxford Street. The screen incorporated content prior to the launch of abstract images of models on a catwalk with text announcing the countdown to the launch. After the launch, the screen was used to show edited footage of the product being displayed on the catwalk at London Fashion Week.
Using a traditional display system such as plasma or LCD screen in a street-facing shop window would dramatically affect the screen visibility due to the high ambient light conditions. The solution provided by SPS was to use a high brightness indoor/outdoor Barco Dlite 7 LED display with a screen size of 2688mm x 2688mm and the DigiShow digital signage system to control the content which has to run 24/7 with the countdown graphics changing at preset times during the 7 day lead in to the launch.
(Claire Beeson)
