SSE Audio Group Launched

Audio rental companies SSE Hire of Birmingham, UK, and Melpomen of Nantes, France, have announced a move to merge, with the formation of the SSE Audio Group. The move comes at a significant time for both companies: SSE are celebrating 25 years in the industry, whilst Melpomen has been operating in the French market for almost 20 years, recently adding office and warehouse facilities in Paris and La Rochelle to the main Nantes-based organisation. John Penn, MD of SSE, told PLASA Media: "We have been actively looking for ways to develop the business. The trend for sound companies is to expand purely by buying more and more stock. However, we have seen a steady decline in the amount of work undertaken by UK rental companies in Europe, through a combination of the strength of sterling and the number of strong European rental companies who provide a good service. As a consequence, we have seen an increasing number of tours using mainland European suppliers. With the merger of the two companies into one group, we will extend our service to our clients in the heart of Europe." Future plans for the Group include the development of a new range of products and services aimed specifically at the European market.

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