This appointment strengthens the Group's London operations, ensuring that customers in London and the South East are fully served. Peter has worked in the audio industry for all his career, first in the rentals business, before developing his own successful recording studio in the '90s. He then moved into the sales side of the industry, where he has worked for the last decade at Entec.
In his new role, Peter will represent SSE and Wigwam Acoustics in the capital and will help to strengthen the company's position as a d&b audiotechnik sales partner - a brand that Peter has considerable experience with. SSE is already well established in the capital as an audio installations company, but the business has recently been looking to expand its equipment sales operations in Park Royal.
SSE's sales director, Alex Penn explained, "We have been looking for the right candidate for some time to fulfill this important position at our London premises. We are very pleased to have recruited such an experienced individual as Peter to the role. This is a great opportunity for us to develop new customers in the capital, while offering improved service to our existing sales and installations clients in and around London."
He continued: "Peter's recruitment marks a significant step in our continued growth and development as an equipment sales and installations business."
Peter Codron commented, "I am really excited to be joining SSE. With its great reputation and ever expanding resources, the Group can only go from strength to strength. I'm looking forward to the challenges ahead and to getting to know everyone."
Meanwhile, the Group has recently recruited Tom Munn as a sales executive to work out of the Redditch headquarters. Tom's varied role includes the continuing development of SSE's sales presence online, looking after sales and training events and the expansion of used equipment sales.
(Jim Evans)
