"We are delighted to welcome Bella to the SSL team," says Dan Duffell, marketing director for SSL. "She will be working closely with me to further our traditional and digital media relations, develop our marketing programme and boost our social media presence. Bella is an accomplished composer with a strong track record in music production. She also brings a wealth of strategic communications experience with her, which will help us drive forward our vision for SSL. The creation of this new senior role within our marketing team is a sign of the company's continued expansion and is driven by the success the company is enjoying worldwide."
Prior to joining SSL, McAvoy worked for a number of global PR consultancies including Weber Shandwick, Text 100, MSL, Hotwire and Lewis, and most recently for British campaigning company Seven Hills. She has also consulted directly for a number of technology, music and financial services companies. Before turning to communications, Bella was a broadcast journalist, working as a presenter, reporter and producer for the BBC and ITN in London. Her early career was as an analyst at the Bank of England.
For the last six years McAvoy has combined her communications career with music, having written extensively for television series' and films, commercials and production music libraries, under a different name.
McAvoy was a choral scholar at Cambridge University where she recorded and toured with Trinity College Choir. She also studied music at Loyola in New Orleans, Lousiana in the U.S. and economics as a postgraduate at the University of London's School of Oriental and African Studies (SOAS).
"For anyone involved with the music business, SSL products are considered the best in the industry, so this position is very exciting for me," says McAvoy. "I see it as a neat culmination of my experience to date - in my parallel careers as a communications professional and music writer and producer."
(Jim Evans)
