Taking the form of a Day One Teaser followed by a Day Two Reveal, Stage One transformed a sea container for a series of events (detailed below) by painting it matt black, manufacturing four small stainless steel barred windows of varying size and providing a timed sound and light programme from within the container, triggered by sensors. The company also produced a number of graphics to be placed on the side of the container.
On the Day One 'teaser' the only graphic on display on the sides and doors said, 'www.95unleashed.co.uk' - and from a distance, passers-by could see flashing orange and red lights and strobe welding-effect lights. They could also hear the sounds of an engine ticking over and revving up. When the sensors picked up a passer-by getting closer, the sounds and lights became subtler and looking through the windows a glimmer of metal and the vague shape of a car could be seen.
Day Two of the event was the reveal. Overnight, further Stage One produced graphics were added by TRO, enlightening the passer-by as to the contents of the container. The doors were flung open and the car had been driven out. Set in the door opening, a 42" plasma screen was also added containing a show-reel about the Saab 9-5.
(Lee Baldock)
