Recently general manager of Digidesign, he tripled its revenue while its flagship product, ProTools, became an industry standard audio workstation. "The opportunities at Stanton attract me," Froker remarked. "This is a company with a diverse product offering, innovative engineers and an aggressive attitude towards marketing. I look forward to being a part of the company's future, and see potential for rapid growth."
Froker will also become president of Stanton Magnetics, the company's DJ products brand. "Between its traditional products and forward-looking Final Scratch software, Stanton has a strong reputation in the DJ market, so I'm proud to come on board as president."
When Froker started at Digidesign nearly 10 years ago as vice-president of business development, the company and its products were outside the audio production mainstream. After a promotion to vice-president of product marketing and a buy-out by Avid, a manufacturer of digital video editing products, Froker became Digidesign's general manager. At the time, the company had annual revenues of $45m and was losing money. Over the next six years, Froker guided Digidesign as it grew to a highly profitable $135m pro audio workstation manufacturer with 400 employees.
Founded in 1946, Stanton Magnetics is one of the largest manufacturers of professional DJ gear - including turntables, cartridges, CD players, mixers and the company's innovative Final Scratch system. KRK Systems designs and manufactures high-quality studio monitors, while the Cerwin-Vega brand designs and manufactures loudspeakers for home, mobile and professional audio markets, distributing their products in more than 75 countries since 1954. Coemar is a manufacturer and distributor of high-end lighting systems for nightclubs, mobile DJs and commercial applications.
(Ruth Rossington)
