In addition to handling all sales and front-line technical support, Stardraw.com USA will offer a comprehensive schedule of user training seminars across the US for 2005. Furthermore, support through Stardraw's toll-free number has now been expanded to operate between the hours of 9am Eastern to 6pm Pacific time. Stardraw.com USA will also benefit from NAPA's comprehensive rep network, thereby increasing access to and representation of Stardraw's product range across the territory.
Stardraw marketing director, Rob Robinson, welcomes the new arrangement, commenting: "We had such a phenomenal year in 2004 that it became clear that we should increase our resource base, and early indicators for 2005 suggest that this is definitely the right move at the right time. With its proven track record in high end pro audio distribution to the systems integration market, North American Pro Audio presented itself as the ideal distribution partner. Furthermore, the company's preferred modus operandum of remaining as transparent as possible in the business process allows Stardraw.com to retain its own distinct identity, which is something that is very important to us. This partnership checks all the boxes."
NAPA president, Lynn Martin, says: "Our strategy of remaining discreetly in the background while providing all the necessary support and technical back-up is a formula that has worked very well for us with other manufacturers such as Allen & Heath and others that we represent. We believe in promoting the strength of the individual brands first and foremost, although of course, as a distributor of several complementary brands, we are in a position to add value in many other ways. We have been aware of Stardraw for some time, and recognize them as a highly innovative company that is always at the leading edge of technological advancement. Their products address markets in which we are already established, as well as some in which we are not, so we are looking forward to the challenge of growing sales still further in all areas."
(Sarah Rushton-Read)
