Measuring eight modules wide by five high (8.448m x 5.28m), the 44.6m2 can be used to provide a wide range of other information to match-goers and generate further revenue for the club by being used for advertising.
"Using displayLED's modular and highly flexible digiSPORT software, we helped the club to devise a content package that includes score and player information, live half-time messages, web site content, goal replays when the match is being televised, footage of Stoke City's greatest moments to get the crowd going, advertising and a range of other things," says displayLED's Matt Hassock.
"One of the real beauties of the system is that it is all run from a standard, reasonably powerful PC running Windows Vista with a fast graphics card. There is no need for dedicated media servers, the content is fed from the graphics card DVi port to a signal splitter, then to the digiLED transmitter unit, where it is fed to the screen by fibre optic."
(Jim Evans)
