The screens, which are located in the centre of each metro station, also provide advertisers a way to reach consumers with appealing digital content and brand messaging. Outdoortv Metro uses projectors to show ads on high-definition screens on the wall of the metro platforms. The screens play content until a train approaches the platform, and projectors cease content when the train stops. When the train continues to move, content begins to play again.
Outdoortv has become popular with advertisers due to its ability to broadcast location-specific ads over the network. Using Scala Content Manager, Player and Designer, the Outdoortv production team has been able to create the first brand-specific, digital out-of-home advertorial projects that are adapted for location and content in Turkey.
"We chose Scala to design and power the Outdoortv Metro network because of its flexibility and ease of use," said Zeynep Solak, IT executive, Ströer Kentvizyon. "Scala helps spread Ströer's experience and knowledge in digital media technology across Turkey and invest in the future of outdoor media with powerful network infrastructure and content."
(Jim Evans)
