Studer adds distributors in the Middle East
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“Introducing new distribution partners means we can present the latest Studer technology and align the Studer brand with the wider Harman Professional ecosystem, providing a greater range of high-quality options for our customers in the region,” said Andrew Smart, business development manager, broadcast, EMEA.
The agreements see Audio Technology, Ertekin Elektronik and Masterpiece offering pioneering Studer products including Vista control surfaces powered by Infinity processing engines and Glacier Professional Mixing Consoles to their existing and future customers.
“We’re delighted to partner with such highly-motivated distributors who can provide an extremely impressive level of service to our long-standing clients, including state broadcasters such as Turkish Radio and TV (TRT) and Egyptian National Media Authority (ENMA),” said Mark Hosking, broadcast global sales director at HarmanInternational.
Ertekin Elektronik, headquartered in Istanbul, is distributing Harman Professional products for the first time, offering the Turkish market a 360-degree solution with audio, video, lighting and controls. This includes JBL Professional, AMX, Martin, Soundcraft, AKG, Crown, dbx, BSS and Lexicon products, alongside Studer consoles.
“Studer’s pioneering mixing systems have a long-established history in Turkey, so we are delighted to expand our offering to the TV, radio and broadcast markets,” said Yurder Ertekin, sales and marketing manager, Ertekin Elektronik.
Cairo-based Audio Technology has over 25 years of experience installing and integrating innovative audio and lighting. Emad Adly, president, said: “We’re delighted to distribute the innovative range of Studer products. We look forward to helping the Egyptian market reach new levels of excellence when producing programmes, shows and services.”
Masterpiece’s distribution scope not only covers Emirates, but the audio experts will also manage Studer distribution across GCC, Kuwait, Bahrain and Saudi.
Simon Daniel, general manager, says: “Studer strives for perfection through its innovative design, advanced engineering, inbuilt quality, and close connections with its customers. World-class customer support is therefore vital to Studer’s best-in-class reputation and we are fully committed to expanding this pioneering brand throughout the entire Middle East region.”
(Jim Evans)
