Subfrantic gets submerged with OmegaPIX
- Details
Established in 1993, Subfrantic supplies high-end AV and lighting equipment to the events industry, including tours & festivals, one-off shows, theatre, corporate events, gospel and houses of worship.
As the first phase of a new investment in its Video inventory, Subfrantic director, Stephen Davies contacted one-stop equipment distributor, A.C. Entertainment Technologies to recommend a solution.
He comments: “We had made a small initial investment in an indoor LED screen to gauge our customers’ interest. After opening up new markets and clients from it, for the past 18 months we had been auditioning various LED products as we toyed with the idea of making a significant investment.”
After discussing options with Davies, sales executive Chris Beardwell in the company’s video division and customer relations manager Victoria Spurgin visited Subfrantic to provide a demonstration of the OmegaPIX OMEGAX39T 3.9mm pitch, IP65 outdoor LED screen.
Davies adds: “We had already decided that we wanted a screen which was supported by a big name in the UK this time. In addition, it needed to be 3.9mm pixel pitch, could be used outdoors, and ran on Novastar video processors.
“When we saw the demo and did an A/B test against our current screen, it became obvious that the panel just ticked all the boxes for us. The quality of the equipment we supply is very important, so it fits right in amongst the other brands and products we offer.”
After thoroughly reviewing the various system components, including options for flyware, ground support and controllers, Subfrantic placed an order for 256 OmegaPIX panels fitted with Novastar A8S Receiving Cards, plus related accessories including Novastar 4K Controllers.
The OmegaPIX video wall went straight out onto its first job, for The Day of Prayer for Britain event at the SSE Arena, Wembley. The system was configured as a 10m x 6m rear screen hung over the stage, featuring branding and camera feeds throughout the event.
Davies concludes: “Myself and the client were very impressed with the results. The picture quality and performance of the screen was fantastic. Being an outdoor-rated screen, I expect it to open up new avenues of work for us, as well as having a lot of interest from our existing wide client base spanning the stage, corporate and worship markets.”
(Jim Evans)
