Sue will assist in the resurgence of the TOA brand in the UK and specifically focus on their huge roster of products at retail level, notably the Japanese company's low impedance speakers. "TOA already has a reputation in the contracts market, but after 16 years in the pro audio business, my immediate challenge will be to increase the company's market share in retail sectors such as the music industry." The aim will be to consolidate relationships with TOA’s present distributor network as well as develop new outlets as the company’s marketing reach expands.
(Ruth Rossington)
