UK - Pop divas and recently announced Audio-Technica endorsees, Sugababes, are celebrating the release of their latest single, Caught In A Moment, with a series of festival dates around Europe and the UK, exclusively using A-T microphones.

The band's decision to place 100% reliance on Audio-Technica microphones and wireless technology was decided by production manager Adrian Barnard: "It was a quality and control decision to carry our own mics for vocals and backline. I've been a fan of Audio-Technica for a long time but we wanted to be sure we were using the right mics. A-T kindly arranged for their entire range to be made available and we did a lot of comparative testing.

"We proved that Audio-Technica AEW-T6100 hypercardioid dynamic transmitter mics and AEW-R4100 True Diversity receiver gave us the warmth and quality of sound that we wanted for lead vocals and chose other A-T mics across the board after careful listening. The back-up service has also been fantastic - the spring tour went without a hitch and our festivals, including dates in Hungary and Latvia, were a lot simpler with our own, trusted kit."

Sugababes Heidi, Mutya and Keisha (pictured L-R) each have their own designated A-T AEW-T6100 transmitter mic (along with an unused spare), while all the guitar cabs and drums overheads are covered by AT4050 condensers. The powerful and popular AE2500 Dual Element, dynamic/condenser is used on kick drum, ATM35 high-intensity, clip-on, cardioid, condenser instrument mics are employed on toms and an AE5100 cardioid large-diaphragm condenser on hi-hat.

Upcoming Sugababes dates include Switzerland, Heitere Openair Zofingen (14 August), UK Northampton Balloon Fair (20 August) and UK Chelmsford Spectacular (28 August).

(Jane Cockburn)


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