Bliss Events, the company that managed the event for Red Bull, brought in Sunbaba to produce the specially designed branding including two huge Red Bull scaffold wraps, which were digitally printed on their UltraMesh fabric to match Red Bull's corporate colour scheme. The wraps were draped around the two-tiered seating structures where over 8,000 fans sat in freezing temperatures to watch the show.
Another 800sq.m of black Austronet 204FR fabric was used to cover the Star Events Group structure to the side of the ramp stage, where the action from 36 top snowboarders from every corner of the globe took place. 30 Sunbaba event banners featuring the striking urban branding for the event could also be spotted placed around the site.
(Lee Baldock)
