The old saying 'if it ain't broke, don't fix it' has never been good enough for Sunbaba, whom during 11 years of providing high quality branding solutions to the event industry, has been passionate about developing greener branding solutions. Their commitment to research and development is evident as they launch their first ever fully recyclable product.
Jonathan Booth, marketing director at Sunbaba explains: "Polyethylene is our first fully recyclable product and offers the perfect replacement to traditional banner PVC. It can be printed using UV inks which further reduces the environmental impact. It is a solid fabric making it ideal for perimeter branding, building wraps and large format advertising."
As recently as six months ago environmentally friendly solutions used to be a more expensive alternative but this development will make the greener alternative much more economically viable, says the company.
Jonathan continues: "This new initiative can actually work out cheaper than PVC and can be used for long term projects as well as short. Next year we hope to reduce our PVC output by 30% and will encourage all clients seeking low level perimeter branding to go green."
(Claire Beeson)
