tarm Showlaser enhances Mercedes launch
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The regional launch of the new generation of heavy-duty trucks - the new Mercedes-Benz Actros and Arocs - was celebrated in “an evening of extraordinary style in the sea,” just off the Dubai Marina and Jumeirah Beach Residences on 7 March.
Attended by more than 300 VIP customers and media from the Middle East and Africa, and hosted by Daimler’s Commercial Vehicles Regional Office, the dramatic reveal of the new models included an off-shore laser show display in proximity to Dubai’s new Dubai Eye Ferris Wheel.
Within just eight days, tarm Showlaser's team created this striking show with a total of 10 full-colour laser projectors and a 360-degree smoke-installation with a total of 18 fog/haze-generators with fan.
tarm Showlaser's managing director Ralf Lottig comments: “We only had one single night for rehearsal in Dubai and in such a case only a very thorough preparation is the key to success. So we visualised the whole show in our studios under realistic conditions in 3D.”
(Jim Evans)
