UK - Located in the Cotswolds, Daylesford Organic Farm, founded by Carole Bamford, is home to the flagship Daylesford Organic Farm Shop, Bamford Wellness Spa, The Club by Bamford, Bamford Barn and Daylesford Stays.
Tateside, a London-based AV systems integrator, collaborated on the project through the integration of AV solutions throughout the estate. "We started working with Daylesford Organic around eight years ago, with our initial involvement in supplying and installing background audio in the brand’s London farm shops,” reflects Ben Landi, project manager at Tateside. “Over the years, we’ve gradually expanded our role to cover the technology integration across the entire collection, including the pubs, the Club by Bamford and Heritage House, their new event space."
The project encompassed the integration of AV solutions into various spaces across the farm, each with its distinct requirements and challenges.
“We began working with Tateside at an early stage of the design process, enabling us to fully integrate their experience and AV design suggestions before we got to the site,” explains Jonathon Phillips, architectural designer at Daylesford Organic. “The Tateside team were always responsive and flexible to the required design changes as the AV brief evolved.”
Heritage House, an event space and ceremony hall, was a key focus of the project for the Tateside team. Overlooking scenic views of the seemingly endless Cotswold countryside, this multifunctional space required a versatile and easy-to-use AV system to accommodate various events, from intimate occasions to grand celebrations.
“Heritage House is a unique space created with extraordinary events in mind,” continues Landi. “It has three versatile and dynamic spaces with views over the Market Garden and countryside beyond, and the interior is based around neutral colours and minimalist styles. The architects were extremely detailed, and there was a real emphasis on a discreet aesthetic, so they didn’t want to see loudspeakers everywhere.
“From an audio side, this meant spreading out smaller loudspeakers strategically to maintain coverage without distracting from the overall look of the space. Usability was another key aim; they wanted the system to be easy for anyone to use without any technical expertise."
The audio system employed Martin Audio CDD5 loudspeakers and SX112 compact subwoofers throughout the interior, seamlessly integrated with a Bose backend using PowerMatch amplifiers. In the central section, seven DJ input plates were strategically placed, allowing DJs to set up in any room or even outdoors on the terrace. On the terrace itself, multiple pairs of Bowers & Wilkins weather-proof AM1 loudspeakers were deployed.
In addition, a 146-inch 2K Samsung ‘The Wall’ LED display provides a multipurpose visual element for presentations, live sports, movies and cinema screenings. “The LED wall was a strategic choice to provide a ‘wow-factor’ visual focal point,” notes Landi. “The display is controlled via a Blustream app on an iPad, offering versatility for different events. Anyone can choose content and send it directly to the video wall. Throughout all of Daylesford, the input and volume plates are the same to keep a consistent user experience.”
The Heritage House AV system is fully networked, using Dante audio over IP. A BrightSign XT244 video engine handles the visual content, whilst Blustream provides switching and signal management.
“Tateside worked seamlessly with our architects and IT team to investigate the best solution to our requirements,” states Bill Burles, IT manager at Daylesford Organic.
Tateside’s expertise was also required at The Club by Bamford. An exclusive private members’ wellness club, they sought a combination of audio solutions, including Bose in-ceiling loudspeakers, white Martin Audio loudspeakers on the gym walls, and multiple pairs of loudspeakers from the Sonance Extreme weather-proof range for background audio in the humid pool area. A pair of Bower & Wilkins outdoor loudspeakers rounded out the system, designed to elevate the wellness experience without compromising the peaceful ambience of the space.
Tateside also supported on the Daylesford Stays arm of the business, with Bose loudspeakers for background audio integrated at The Wild Rabbit, The Fox in Oddington, and The Bell in Charlbury. An analogue cloud-based system employed in the pubs, rather than a networked system, was chosen to ensure reliability. Additionally, the Tateside team collaborated, installing digital signage and background audio to replicate the farm's immersive experience, albeit in an urban setting.
