UK - London-based AV and IT integrator, Tateside has announced an ongoing project in collaboration with the MoneyGram Haas Formula 1 team. Tateside is set to support the F1 team’s digital signage requirements throughout the 2024 racing season. Having been introduced to the Haas team back in 2018, Tateside has provided installed solutions both within the team's factory in Banbury and trackside.
MoneyGram Haas F1 Team sought to rebuild and update their garage in 2023 and the team’s creative services manager, Peter Julian, enlisted Tateside to support the team in distributing its marketing visuals and live-streamed data across the garage.
“We were looking for a reliable solution for displaying content, such as sponsorship material or timing data, on the garage screens,” explains Julian. “Having known Tateside for several years, we trusted the team could provide us with a sophisticated and reliable high-end solution.”
Tateside opted for a networked ecosystem of Brightsign Players, each serving an LG 55” video wall display. “Using a combination of XD1035 and XD235 players, we can deliver synchronised and scheduled content across the front and back of house garage screens,” says Jack Cornish, technical manager at Tateside. “These screens need to display a variety of material, from sponsorship stacks and animations to the main live feed and timing data, critical for the in-garage mechanics and engineers.”
Joby Morris, project manager at Tateside, works closely with the marketing and IT trackside team to ensure the correct content is uploaded, programmed, and displayed in advance of the race week. “The Brightsign players are programmed to run multiple presentations for the various race week events, such as qualifying or free practice sessions,” explains Morris. “During these sessions, the Brightsign players display various content and data. This functionality is triggered via UDP commands, using a custom application built by the team.”
2024 will mark the first full race season of Tateside managing AV services at the MoneyGram Haas F1 Team. “Having been involved in the AV side of the garage upgrade and supporting the latter races of 2023, we’re looking forward to supporting the team during this busy upcoming season,” continues Morris. “Through our Managed Services department, we’re on hand to provide contracted support, essential for the demanding and fast-paced environment of motorsport.”
