Audica Professional manufactures the MICROseries range of electronics and loudspeakers combining for commercial background music, corporate AV and audio communications. For applications such as retail outlets, restaurants, hotel public areas and guest rooms, meeting rooms, museums and visitor centres the MICROseries systems fit neatly below the level serviced by Tannoy's product range and both TCGA and Audica Professional view the expanded offering of the two brands as very complementary.
"America is key for most pro audio manufacturers", commented Derek West, Audica Professional's sales and marketing director. "When we started the company just over three years ago we first had to develop the European markets to take our business to a structure and turnover that would enable us to support this substantial market. Despite the economic climate we have grown successfully and now work with leading distributors in 38 countries, including all of the major European markets. Entering America is in itself important, but to be doing it in partnership with a true first division distributor like TCGA is very exciting."
"Audica represents an opportunity for TCGA to offer a more complete range of solutions to our diverse base of integrators, contractors and consultants. It's outstanding product, sounds fantastic, is very discreet visually, easy to use and priced very competitively. Audica is an excellent fit for TCGA and we are looking forward to growing a great business," comments Marc Bertrand, CEO of TC Group Americas.
(Jim Evans)
