Both TC Group International and Blue Microphones have grown rapidly over the past few years and each company has acknowledged the mutual benefit of this decision. Ending this distribution partnership is seen as a natural progression by both companies as they continue to strengthen their core business and focus on their individual areas of growth.
"It has been a pleasure to work with Blue Microphones and we are honoured to have been a part of their growth" says Peter Bager, CEO of TC Group International. "TC Group International will continue to honour its commitments to existing Blue Microphones customers through the transition. Looking forward, we will now be able to strengthen our focus even further on core products and essential groups of customers."
"TC Group has been a longstanding global partner and we wish them continued success" says John Maier, CEO of Blue Microphones. "As Blue continues to grow, we are making it a priority to focus on European expansion and support. This new distribution strategy is a necessary next step as Blue expands and we look forward to working closely with our distributor and dealer partners in each country."
TC Group International is the distribution arm of TC Group which comprises of several key MI, HD, touring and install brands. These include TC Electronic, TC-Helicon, Tannoy, Dynaudio Acoustics, Lab.gruppen and Lake across all worldwide markets (excluding North America).
Blue Microphones offers an extensive line of award-winning microphones, from Blue's flagship recording line-up, to the enCORE live series, to an array of professional desktop USB mics. Starting in April 2012 all sales and support will be provided by Blue Microphones through its selected distributor partners.
(Jim Evans)