The deal will see TID, located in Ranburg, become the primary contact for all three brands in the country, with exclusive access to Tannoy professional loudspeakers, as well as exclusive access to the extensive library of Lab.gruppen and Lake amplification and processing products.
Tiaan Hoogstad, marketing manager at TID , commented, "The TC Group Install and Tour ranges are products that will enhance our offering to our customers. Tannoy, Lab.gruppen and Lake are some of the most respected brands in the pro-audio business, and we are extremely happy to bring them all on board. With a comprehensive training and support programme already in place, TID look forward to enhancing the reputation of these leading brands across South Africa."
Stephan Grawe, TC Group's international sales manager for Install and Tour, said, "We appreciate TID's professional attitude and their sustainable way of doing business. We know that as a company they are well accepted in the region and have unrivalled access to the Install and Tour market in South Africa, so this partnership strengthens our presence in the market."
(Jim Evans)
