The Technomad loudspeakers, which previously covered a four-block radius, now blanket the entire downtown area with intelligible voice and high-quality musical reproduction. Pete Torino, who specifies and installs PA systems, almost exclusively uses Technomad loudspeakers due to their fully weatherproof, MilSpec design and ability to project high-quality audio with broad dispersion over long distances.
Torino uses high-power Technomad Berlin and Noho models on downtown building rooftops, with 12 audio headends incorporating up to six loudspeakers apiece. Torino, who also operates local radio station KNKL-AM The Knuckle, will simulcast KNKL programming over the Technomads throughout the Rally, and use their powerful output to broadcast important information to the large crowds.
"I've been the voice of the Rally for the past 12 years," said Torino. "We continue to work closely with the City Emergency Management team to communicate public safety information for weather and other events. They give me about five minutes' notice to make an announcement over the Technomads before they blow the downtown sirens. This keeps the crowds calm since they understand the situation when the emergency team flips the switch."
The success of the downtown PA system has influenced Torino to specify and install Technomad loudspeakers at other area businesses and locations. This includes two Berlins and four Nohos for the Jackpine Gypsies Motorcycle Club - one of the world's oldest motorcycle clubs - which offers a flat track, half-mile motocross track and challenging hill climbs on 40 acres of ground.
Sturgis continues to stake its claim as one of the largest annual motorcycle rallies in the world, with the downtown streets swelling to more than 100 times the year-round local population each August. This year's Rally will take place from 6-12 August 6-12 and feature live performances from dozens of major touring acts including Zac Brown Band, Slash and Buckcherry.
(Jim Evans)
