"I am looking forward to this new challenge," said Sawyer. "The company has an enormously high reputation worldwide and its brands - without exception - number among the elite of global players. Another factor is that the Middle East and Africa have unbelievable potential. There's a tremendous demand in the region for high quality products and genuine know-how."
To get across Telex / EVI Audio's customer-oriented philosophy of developing products that solve real problems Tony Sawyer is counting not only upon numerous one-to-one discussions but also upon the influence of the Telex Academies. "Product training is particularly important in this region," he explains, "since there are clear deficiencies in many people's understanding of the technology. The response to the first Academies was therefore understandably positive."
Tony Sawyer is 40 years old. A father of two, he is a true lover of music, having earlier worked as both a DJ and a guitarist.
(Lee Baldock)
