Under the new arrangement, the formidable and diversified resources of The AVC Group, SpeakerCraft, Proficient and Panamax/Furman brands will align under one centralised division with a focus on customer-centric product, brand innovation and dealer support.
Mark Terry, president of AVC Group, will leave the company. "Mark and his team have done an outstanding job combining the AVC Group brands together and creating a world class infrastructure to service our customers and dealers," stated Sean Burke, group president of Nortek's technology products segment. "Mark has decided to move on to other endeavours after providing his full support to this integration effort. I am appreciative of the dedication and high level of leadership that Mark has provided and wish him the very best in the future."
Heading up the new organization will be Bill Pollock, president of Panamax/Furman. Paul Starkey will direct Marketing, Dave Keller will head sales while Keith Marshall will lead SpeakerCraft/Proficient.
"This is far more than a strategic realignment. It represents an important and historic step for our industry," said Bill Pollock. "We've joined the expertise and efficiency of the industry's most important technology brands and formed a new resource for our dealers that represents a unique opportunity for them to grow both ROI and competitive standing."
The change is effective immediately and no changes are currently planned for existing dealer contacts, customer service, tech support and credit operations.
Pollock added, "By synergizing the benefits of our brands under one centralised group, additional resources can be better allocated to product development and marketing. This will represent an immediate win-win for our customers, brands and dealers."
(Jim Evans)
