Bacardi's brief asked for experiences incorporating Cuban heritage and the iconic Bacardi Mojito drink as well as the Social Culture.
The Darkroom creatives Emma Wolf and Bruce Ferguson realised Bacardi's vision through an engaging mapping projection - the first public displays of the technology seen in Vienna, Austria.
Projected onto the Kursalon building in Vienna, the five minute public light show masterfully transformed the heritage building into a colourful, vibrant yet weathered Cuba-style building.
Sound was integrated into the projection to help viewers experience Cuba through swelling Cuban drumming, which then grows into a giant jamming session at a traditional Cuban club. Mint leaves and lime trees then grow to cover the entire building, turning it into 'Casa Mojito' before the entire building is frozen with life-like effect.
Projections of people emphasise togetherness, as the building is transformed into nightclubs celebrating a wide variety of dance music and subcultures - before clubbers morph into Bacardi bats and fly off into the night. The projection is at the centre of the social media surrounding the 'Bacardi Together' campaign.
Speaking about the projection, producer Emma Wolf said: "This event is all about taking Bacardi's coolness and Cuban influences and showcasing it in Vienna like never before - bringing the experiences and people of two cultures together.
The Darkroom has brought Bacardi's social media campaign alive through a truly shared experience, friends and strangers coming together to meet in a physical space rather than an online space."
The Darkroom is working in collaboration with Alex Tomez of Vienna-based agency Stargate Group. Tech equipment supply, crew and lighting provided by Concept Solutions and LM Productions from the UK for provision of a technical media server operator. Sound design is by Bobby Krillic.
(Claire Beeson)
