Thirty years of Rock ‘n’ Robe celebrated at PL+S
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The entertainment technology brand presented the finale of the Power of Imagination show, that entertained packed audiences five times a day and also staged a Rock ‘n’ Robe stand party on the evening of the second day, featuring Queen tribute band Queenie. Additionally, an array of new lighting products was launched and on the eve of the expo, Robe announced the acquisition of LSC Control Systems.
LSC joined the other Robe businesses – sister architectural brand Anolis, console manufacturer Avolites and control solutions provider Artistic Licence
The two public ‘dark demonstration’ rooms on the booth were constantly busy throughout the four days with the iBOLT, iFORTE LTX and the T32 Cyc attracting interest.
Robe CEO and co-founder Josef Valchar commented, “We enjoyed a truly amazing Prolight, the stand was busy, we saw a diverse mix of people from many sectors and from all around the world including so many of our own distributors who rocked up for the party, all of which made it very special.
“Everyone from our talented creative team who produced the show to our equally brilliant logistics, planning and administration teams that paid attention to every detail of the organising – from the products to the merch to the graphical elements, the refreshments and data gathering – both in advance and on site. A LOT of people worked many hours, and all their hard work ensured we had an exceptional booth for business and fun, and a highly memorable party that ran like clockwork.”
The third Power of Imagination show incorporated many of Robe’s just launched and newest tech plus some established products in an adrenalized, tightly choreographed, highly entertaining show that illustrated their creative potential in a real-world context.
Robe staged several celebratory events throughout the Prolight week to mark the 30-year achievement, in which time the brand founded by Josef Valchar & Ladislav Petrek has rapidly progressed from being an OEM manufacturer to a global innovator and market leader for entertainment and architectural lighting.
At Prolight, the activity peaked with a live concert on the evening of the second day stand headlined by Queenie who have sold out Prague’s O2 arena several times.
The unique synergies between all Robe brands – Avolites, Anolis and Artistic Licence – also ensured each Robe Business enjoyed a busy show and lots of interest in their new and existing product ranges.
Avolites soft-launched its much-anticipated D7 lighting console with a full launch planned for late summer. Two variants of this ground-breaking new console were on the stand, the D7-330 and the D7-215, both attracting plenty of interest, comments, and feedback to the Avo team.
The growing crossover between architectural and entertainment disciplines plus the hybrid world of ‘architainment’ also made Prolight appropriate for Robe’s sister brand Anolis, as well as showing how Robe’s brands and technologies embrace the multidisciplinary lighting worlds of the built environment.
Artistic Licence revealed new branding, logo and a range of new control solution products including the railSplit RDM a low-cost high specification DMX512/RDM splitter and fixer designed for permanent installations.
On the eve of Prolight 2024, Robe announced the acquisition of Australian power distribution (PD) and control specialist manufacturer, LSC Control Systems. Josef stated that they were “delighted this exciting opportunity arose and we look forward to a long and positive collaboration”.
