Currently they are the only enterprise in the county offering a full rental service in this specialist field to a wide variety of clients in the worlds of corporate activations, music concerts and tours.
The company was founded in 2011 and is headed and owned by Gustavo Jiminez, whose brother Hector works as international business development manager.
The pair originally got into show business - like many in Mexico where music is such a huge part of the culture - through Hector's Junior High School band Steel Hawk.
Gustavo's career as a pyro designer and firer to the stars took off - it was all quite improvised back in the 1990s as it was extremely difficult to import explosives into Mexico - but his reputation and contacts in the music industry spread and 15 years ago, he formalised all this knowledge and experience with the founding of Pyrofetti, which is run from the same warehouse as Too Motions in Satélite, a suburb of Greater Mexico City.
Gustavo's experience, business acumen and vision have assisted in helping him pre-empt a few industry trends over the years and this is what led him to set up Too Motions in 2011 initially as a specialist rigging venture.
Very soon, he realised that they needed to make an investment in automation.
Watching international productions, he could see the huge potential of automation as another visual element of show design.
The general brand reputation, plus the levels of training and support is what led them to Kinesys.
"We had heard about the excellent support from a few different sources, and when we got in touch and started talking to Dave Weatherhead and his team in the UK, we realised we had found a manufacturer that not only supplies a world class product but also has the highest standards of training and after-sales service. It has been a really amazing experience."
In 2010 they invested it in the first Kinesys elements the following year. Too Motions now has 24 axes of Kinesys Elevation 1+ movement, two vector controllers, three PD-ES units and five Kinesys beam trolleys, several fully trained crew and are doing between 40 and 50 automation projects a year, mainly in Mexico, but also in a few other Latam countries like Colombia.
"It was a great choice" says Hector, "A massive commitment, and it took a little while to get the business up-and-running ... but now it's doing really well."
Recent Kinesys projects have included touring with Argentinian ska band Los Fabulosos Cadillacs; supplying automation for a David Guetta gig in Bogota, Colombia; a system was part of the Guns 'n' Roses show at the Foro Sol in Mexico City, and at the same venue they lifted and moved a mirrored VW Beetle for local rockers and heroes, Café Tacvba.
The company is also expanding with a new office in Cancun scheduled to open early next year giving easier geographical access for projects across the country.
(Jim Evans)
