Led by singer, Elisa Lindström, the highly visual five-piece started taking an interest in their own production after winning the Dansbandskampen reality competition on Swedish Television (SVT) back in 2010.
Ljudias Sound & Light general manager, Johan Gotthardsson, soon became involved, and the PR Lighting distributor helped them to build a touring inventory of cost-effective light and sound components which would be easy to set up - principally for the increasing demands of TV work.
The sale involved four XL 250 (PR-2225M) spots, one of most economic units, using a 250W short arc discharge lamp and super efficient optical system, as well as a pair of XL Beam 300 (PR-2330M) long throw colour beam moving heads.
"They have been using these PR heads and beams around 100 times a year since we supplied them," said Johan. "At some of the larger venues they rent in eight further LED fixtures, the XLED 2007 Beam (PR-8123) from local rental company Nexalux, who are one of our customers."
All fixtures are integrated into a dynamic lightshow by guitarist, Markus Frykén. "It was Markus who took the decision for the purchase," confirmed Johan. "He really liked the quality, sharpness and price of the PR products."
And as a result their success shows no sign of letting up. Their debut album went to #1 back in 2010 - and six albums later so has their latest. Along the way they have won several Grammi and Guldklaven awards, with Lindström winning Singer of the Year.
(Jim Evans)
