Toy guitarist Dominic O'Dair using Mogami Premium Guitar Cables during rehearsals for their upcoming tour dates
UK - As the resurgence of psychedelic rock grows stronger in the UK and abroad, London-based Toy has risen to the top of the genre by developing a unique sound that combines numerous guitar effects pedals and keyboards, all of which are connected using Mogami 'Cable for Life' professional audio cables supplied by HHB Communications.

Toy began releasing records with Heavenly Recordings in 2010 to critical acclaim and fan devotion that landed them support gigs for The Horrors and The Vaccines. Billed as a band to watch by both The Guardian and the NME, they have continued to tour heavily throughout 2013, making stops at Glastonbury and Field Day Festivals and opening for Paul Weller and Wire.

With their second Heavenly LP due for release on 8 December, Toy will continue to perform throughout 2013 in NYC and Mexico and as the support act for Placebo's European arena dates. This rigorous touring schedule creates the need for cables that are resilient to the demands of the road. As such, the band has chosen Mogami 2524 Premium Guitar and Patch cables.

Toy guitarist Dominic O'Dair comments, "We are using Mogami cables for our live shows and they are absolutely brilliant, we love them! We use a lot of effects pedals so it's essential that our cables are dependable night after night. The old cables we were using would only last a few gigs until the connectors broke and they became defective, but the Mogami cables have proved to be indestructible."

(Jim Evans)


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