"What continues to make the biggest impression on all of our guests, however, is the digital technology," said Kim McKay, customer relations manager at Camelback. A digital signage network from Unified Brand and Scala is one of the major components of the 22-year-old facility's complete makeover.
The goal of building this showroom was to create an environment that does not resemble a car dealership. The new facility is equipped with high-end amenities, including free Wi-Fi, a cafe, high-tech media room, kids' play area, outdoor patio and massage area with in-chair TVs. Accordingly, Camelback did an in-depth search to find a sophisticated digital signage network that would be able to match all of its other 5-star improvements.
The quest for the right vendor led Camelback Toyota to Unified Brand, which developed a digital network that offers custom content and a high-end brand experience. As a full-service media agency, Unified Brand has the compatibility to create, distribute and manage all content. Using Scala 5 Content Manager and Player software, Camelback Toyota runs rotating images of famous people, motivational quotes and custom-written 'thoughts of the day' to motivate and entertain customers and employees.
(Jim Evans)
