Kai Boeckmann, general manager of operations at Trius, admits: "Technically speaking, we've always considered Adamson the biggest and most dangerous competitor for L-Acoustics, so we have had an eye on Adamson literally since the moment we took on L'Acoustics about seven years ago. When asked about the decision to take Adamson on for the German and Austrian markets, Boeckmann says: "A truly excellent relationship with Andy [Weingaertner, Adamson's European sales manager] started the ball rolling, which was followed by a visit to the factory in Canada and the subsequent meetings with their staff confirmed our positive feelings."
Of Trius' long-term goal for the Adamson brand in Germany, Boeckmann says: "We are looking forward to elevating the brand's presence in our territory to be at the top, and open the fixed installation market for the Adamson product range."
Existing Adamson Partners in Germany include hire companies Satis & Fy, Meading Events Technologies and Signon Productions as well as a permanent SpekTrix installation in the infamous Domicil venue in Dortmund.
Adamson's director of marketing and sales, Jesse Adamson, commented: "Together with Trius, we have put together a complete German strategy. The first phase was finishing a German language Adamson full-line catalogue. The catalogue is now complete and being distributed beginning at the ProLight&Sound Tradeshow. We are following it shortly with a translation of our website and finally with the technical documentation. Everyone here at Adamson feels the benefits of working with such a proactive organisation like Trius. We look forward to what comes next."
(Lee Baldock)
