Over 1,000 companies from 39 countries applied 2,808 products for an iF design award this year. The competition is open to manufacturers and designers of mass-produced products that have been on the market for three years or less or are scheduled to go into mass production during the year of competition. The iF jury evaluated the many entries for the following: design quality, workmanship, choice of material, innovativeness, environmental compatibility, functionality, ergonomics, visualisation of use, safety, branding and universal design.
John Gresch, ARRI Inc lighting vice-president, says: "We are very pleased that our new True Blue line has been recognised with this prestigious award. The innovative design of these lights was based upon considerable input from our customers in the market who use ARRI Lighting on film and television sets around the globe." The upcoming awards ceremony will take place on 3 March, 2009 in Germany.
(Jim Evans)
