Having surpassed necessary key indicators, the IiP standard helps TSC to continue working more closely with its staff to monitor and develop employee skills in an effort to becoming a more customer-focused organisation.
Chairman and managing director Neal Abdool, said: "We recognize staff as our most valuable asset and with the right nurturing and appropriate training they make the difference that counts in TSC achieving its short term goals and objectives as well as its long term mission and vision."
For 27 years TSC has run its UK operations from Crawley, where it has flourished from its humble beginnings back in 1975 as a one-man band operating out of the MD’s spare room. Today, the company has become a nation-wide operation employing over 25 staff at its head office, recording studio and production facilities located at Spindle Way, with a regional office in the Midlands and a network of agents throughout the country.
TSC’s core business involves the profiling and compiling of various styles and genres of music into bespoke productions tailored to individual businesses to compliment their corporate image, brand identity as well as appealing to the their own target customers. Amongst TSC’s 3000 customers are well known names, such as British Airways, Alliance and Leicester, Gala Bingo, Starbucks, BBC, McDonalds, Hewlett Packard, Orange, Virgin Atlantic, Caffé Nero, Holiday Inn and Burger King. Research conducted on TSC’s behalf by Gallup shows that 90% of restaurant patrons say music enhances a restaurant’s atmosphere and 86% of retail customers say music influences where they shop. This evidence is aptly translated into TSC’s corporate strap line: ‘Making music create business’.
In addition to producing music TSC has diversified its activities to include in-store audio advertising, radio commercials, custom designed audio-visual systems, CD duplication, CCTV, public address systems and have recently been appointed a Bose Pro-Partner. This diversification has evolved as the company has refocused its efforts to concentrate on specific market segments, that include retail, fashion, restaurant, fast food, health and fitness, legal and financial.
(Lee Baldock)
