"Ora is first and foremost an after-work and night bar, with great music and an amazing vibe," explains club co-owner Vivian Shallop. "A crucial part of our club's reputation is secured on the ambience of the environment. The quality of the sound is a huge part of creating that. The other element is the design of the surroundings and it's fabulous that the speaker design is so discreet - they certainly don't interfere or detract from the smooth lines of our interior design, and we are delighted with the clarity of sound from the system."
The club, located on the city's Dbayeh Seaside Highway, has employed a cool, clean futuristic look - including curved white walls, rich colour washes of light, and plenty of windows looking out over the decking to the Beirut skyline beyond. The discreet design of Turbosound's loudspeakers means that they blend seamlessly with the décor, allowing them to get on with the job of providing quality sound.
"The Ora lounge bar invested in eight TCX-8 passive two-way loudspeakers, two TCX-15 passive two-ways, and a TXD-215 twin 15" subwoofer," says Louay Agha of installer and long-term Turbosound partner, Thunder Electronics. "The Converging Elliptical Waveguides in the wall mounted TCX-8 and TCX-15 contracting series loudspeakers create a smooth wavefront and even dispersion, and provide masterful pattern control to optimize coverage of the room. The modern design and professional audio quality of the TCX loudspeakers are ideal for the changing atmosphere of the club, providing a flexible sound system tailored for the kind of environment that attracts Ora's patrons."
Agha continues, "We chose to install these models at the Ora bar because they fit into the environment well, but also, of course, because their wide dispersion means that we can achieve great sound in all of the bar's areas with fewer speaker units."
The opening night of the club saw an exciting mix of clientele, including Lebanese celebrities such as Joe Ashkar and his wife Grace Ayanian, as well as comic Mario Bassil.
(Jim Evans)