The change in USA distribution meets with PMC's global expansion plans following recent enhancements to its product lines as well as its international sales & marketing teams.
The newly-expanded and combined operation will be jointly led by VP sales Maurice Patist and VP operations Janice Norton. PMPI will retain the staff and facilities of both PMC's Irvine office and PMPI in New Jersey, handling all importation, service, sales and marketing for both brands.
Graham Boswell, sales and marketing director for Prism Sound group, says, "There is an obvious synergy between the Prism Sound and PMC product lines, as well as a substantial overlap of customers. This new arrangement will enable the combined team to provide a better service to customers for both brands and will allow rationalization of marketing costs and strengthen sales teams within this important territory."
Miles Roberts, managing director of PMC, adds, "Combining the expertise of both groups to strengthen our approach to the US market was a natural progression from our recent sales and marketing collaborations with the Prism Sound group. PMC's long established USA operation allows PMPI to access its group of custom Installation and Consumer Hifi outlets, while the PMPI group takes the PMC product line to a significantly wider client base. The new USA operation will enable us to significantly increase the brand recognition in the USA of both PMC and Prism Sound."
(Jim Evans)
