Fat Face held an immersive three day event for 300 directors and managers, combining daytime team building activities and evening conference and social events, including dinners, DJ's and a live band. They selected a remote farm near Scafell Pike in the Lake District to host the event.
Tents was contracted to provide the venue using one of their temporary S 5000 Duo span structures. Their MD, Steve Haderell, recommended Utopium to fulfil the technical event production. Discussions opened with Utopium's Colin Bodenham exploring the scope of the project with Fat Face's shoots and event production brand experience manager, Ian Williams.
This led to Utopium being entrusted to deliver site lighting, generators power and distro, along with a precise logistics schedule given the location was a remote farm at the wettest place in the UK, with no phone signal on site (a five mile drive to find a signal!)
Utopium took the Fat Face creative concepts to build and install a set, incorporating the stage, and drew on their core skill of creative event lighting, to produce all rigging, sound, video projection onto large screen and project mapping across the expansive structure interior. Lighting was sympathetic to the tent - utilising the company's lightweight LED fixtures from the tents own truss, with a conventional lighting rig for the stage presentations.
Colin explains: "We really did start with a blank canvas - in the middle of nowhere. In addition to the conference and club style lighting for the events, the real wow factor came from taking a lot of content generated by Fat Face and repurposing it for video projection and video mapping that followed the contours of the S 5000 Duo span interior. With stunning results."
With just three days to transform the farm field into a stunning event venue Colin was assisted by project manager Ben Knowles, managing all creative content for video and video mapping in line with client's expectations. Tom Skeats - video switching, Jay Hattoms - audio and Sam Garland - lighting and AI media server control completed the team.
Adrienne Heeley, head of HR, Fat Face stated, "The Fat Face brand inspires customers to get outside, have fun and embrace life outside the 9-5 in all its glory. With this event we wanted to inspire our teams with this lifestyle, alongside delivering some important business messages. Fat Face were amazed at the level of venue and production achieved in this location."
(Jim Evans)
