UXG upgrades Leeds Playhouse digital strategy
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The newly redeveloped Leeds Playhouse includes upgrades to the Quarry and Courtyard theatres, a new studio space named the Bramall Rock Void, revamped front of house spaces as well as a new city-facing entrance and improved access throughout the building.
The new digital displays and integrated software platform have been implemented over a three-month period by UXG, which designs, manufactures and installs bespoke digital solutions for branded environments. The project delivery has included implementing a large-format 6x3m outdoor LED Display (Digital 48 sheet) alongside a mixture of freestanding and wall-mounted external high bright advertising and wayfinding displays.
Internally there is a spectacular feature LED Display in the entrance running up three floors and over 45 high definition wall-mounted screens showing a mixture of content from box office releases and menu displays to live feeds from within the theatres.
Robin Hawkes, executive director at Leeds Playhouse, said: “This is the beginning of the next big chapter for Leeds Playhouse and a major part of our transformation is ensuring that the internal and external appearance is attractive and inviting to embrace and engage with the Leeds City Region and beyond.
“As a fellow Leeds business, UXG understood our heritage and how this shaped our vision for the future. The new digital strategy has perfectly encapsulated our aspirations to be a leading cultural destination in the North.”
Based in a 14,000sq.ft design and production facility in Leeds, UXG employs 29 people and counts retailers Sports Direct, Dixons Carphone, Halfords and The Broadway Bradford, among its clients.
UXG’s head of sales and development, Paul Midwood, said: “Leeds Playhouse is an iconic cultural institution, so it’s exciting to have been a part of a transformative project that will breathe new life into the much-loved theatre.
“With over 36 years’ experience in the industry, we understand the huge positive impact that great branding has on customer footfall and engagement. We’re confident that the Playhouse’s new identity will enhance its established reputation in the city and beyond.”
(Jim Evans)
