When Gary Payne, owner of the 2m euro development, set out his plan to convert his former music lounge above Liz Delaneys Bar into a contemporary nightclub, he knew that an optimally-sited digital promotion and graphics display would attract customers from the retail park in which his leisure complex is based, like moths to a flame.
Situated in the densely-populated working class area of Coolock, close to Dublin Airport, he realised he had a potential catchment of 250,000 people to aim at - and that the 12-tile, 3.6m x 2.4m PR Lighting display, triggered from an ArKaos GrandVJ media server - would create just the wow factor he needed.
The club's technical integrator, Frank Murray, who heads locally-based specialists, Audiotek. Murray had purchased the display - shown for the first time, at last September's PLASA Show - straight off the PR Lighting stand, using and demoing it in their nearby Dublin showrooms until Dusk was complete. The display was supplied through the company's UK and Ireland distributors, MilTec (UK).
(Jim Evans)
