As part of a continued effort to increase the wide-scale availability of its automated lighting systems, Vari-Lite Inc has announced the establishment of a Dealer Network, which will carry a full line of Vari*Lite products for sale or rental. The names of the eight companies that comprise the initial Northeast Sales Network were made public yesterday.

"Each member of this dealership network has a solid reputation among lighting professionals and has established itself as a leader within the industry," said Bob Schacherl, Vari-Lite's vice-president of sales and marketing. "Vari-Lite will continue to explore opportunities to add to its Dealer Network where and when it makes sense financially and strategically."

The Northeast Dealer Network includes Barbizon - New York (sales), High Output - Boston, (sales and rental), Parlights - Frederick, MD (sales and rental), PRG/Fourth Phase - North Bergen, NJ (sales and rental), Starlite Productions - Cherry Hill, NJ (sales and rental), TMB - Englewood, NJ (sales), Vincent Lighting Systems - Cleveland, Ohio (sales and rental) and VLPS New York - New York (rental).

In addition to carrying Vari-Lite's Series 2000(tm) products, these dealers will carry the new Vari*Lite VL1000 ellipsoidal reflector spotlight. Other regional Dealer Networks will be announced as they become finalized.

(Lee Baldock)


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