Taiwan - Vari-Lite has appointed Total Solution Marketing to operate its Regional Service Centre in Southeast Asia and Taiwan. With the creation of the new Centre, Vari-Lite says it will be able to provide prompt, convenient and qualified service to all end-users in the rapidly developing Southeast Asian market.

"The Regional Service Centre will act as an extended arm of the Vari-Lite factory after fulfilling all the rigourous paperwork and technical training requirements as required to become an authorised Vari-Lite Service Centre," said Julie Smith, Vari-Lite support services director. "This will serve our customers better by minimising equipment downtime, increasing product life span via timely qualified maintenance, and reducing customers repair expenses through logistical savings. It will also serve to facilitate future training and knowledge transfer to all end-users."

"We are honoured that Vari-Lite has recognised the continuing efforts we have put in place to achieve our joint initiatives towards improving customer satisfaction," said Glenn Wong, executive director of Total Solution Marketing. "With the Regional Service Centre in place, we have taken a huge step forward in our ultimate objective to becoming a total solution for all our customers' product requirements."

Bob Schacherl, Vari-Lite VP of worldwide sales, added, "We have established similar set-ups in China and Japan, and by further expanding this initiative, we are showing our long-term commitment towards our increasing number of customers in Southeast Asia and Taiwan."

(Jim Evans)


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