Vari-Lite Launches New Products for Direct Sales Strategy

Vari-Lite unveiled its first-ever line of direct sales products at the recent LDI show in Orlando. The new products are the VL2400 series wash luminaire and the VL2201 spot luminaire, which will be available in the New Year. These products are aimed specifically at permanent installations, and focuses for the first time on entertainment venues - such as community arts venues, theatres, places of worship and theme parks - which were not served by the company's traditional rental-only operations.The VL2400 is based on the Emmy Award-winning VL5 family; the 2400 series will six configurations of the 2400 wash luminaire, each with either collimated beam or beam spreader options. Sources include 1200W and 1000W incandescent or 1200W and 625W arc versions. The compact and lightweight VL2201 meanwhile, is based on the VL6B spot luminaire, with 3:1 zoom optics, rotating gobos and a centre beam intensity greater than competing 575W fixtures. Both series are operable through standard DMX-512 standard control consoles, as well as the company's own Virtuoso desk.

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