"I am very pleased to have Rich guide our marketing team," says Steve Carson, Vari-Lite vice president and general manager. "He has shown a tremendous aptitude for leadership and his marketing knowledge is second to none. Through his supervision, I know that Vari-Lite will once again lead the industry with fresh and unique marketing campaigns."
"When I first began to look into Vari-Lite, I knew instantly it would be marketing professionals dream," said Booth. "With such a strong industry presence already in place, I am tremendously excited to develop new and captivating campaigns that will further solidify the Vari-Lite name in the marketplace."
Prior to joining Vari-Lite, Booth was the marketing communications manager for Valere Power in Richardson, Texas. He has also had a distinguished career with Fugasity Corporation, HQ Global Workplaces, and Span Instruments, Inc. Booth holds a Bachelor of Arts from the University of Texas at Dallas.
(Chris Henry)
