Vari-Lite to Discontinue Virtuoso Sales

Vari-Lite Inc has announced it has discontinued selling the Virtuoso DX control system, with immediate effect. However, the company will continue to rent the desks and to provide customer support for units already in the field. "This was a tough and emotional decision," said Rusty Brutsché, chairman and CEO at Vari-Lite. "But in the end, sales of the Virtuoso DX console just weren't profitable for Vari-Lite. And therefore the decision was made to concentrate all our manufacturing and sales efforts on the luminaire market, which has greater potential for profitable growth. The overwhelming and positive response to Vari-Lite's newest automated luminaire, the VL1000 ERS, combined with the success of the Series 2000 luminaires - reinforced our decision."

Vari-Lite will support all Virtuoso DX consoles sold to date. "The goal is to provide the same quality service that our customers and dealers have experienced in the past," said Brutsché. "I also want to emphasize that VLPS will continue to rent and provide customer support for the Virtuoso and Virtuoso DX consoles as always."

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