ISE delivers despite challenging backdrop
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Politicians and executives saluted the venue and the city of Amsterdam while looking ahead to the future, with the tradeshow set to move to the Fira de Barcelona for its 2021 edition.
Despite health concerns brought about by the coronavirus outbreak and major travel disruption caused by Storm Ciara, ISE 2020 took place as planned, but with markedly lower attendance of 52,128 unique visitors compared to 81,268 in 2019.
Mike Blackman, MD of Integrated Systems Events, comments: “This year’s show demonstrated to us just how determined our attendees were to come to ISE. Many of our exhibitors exceeded their targets for customer engagement and lead gen