RCM’s Unreal Engine drives James Arthur
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UK - Audiences are being treated to ‘an immersive visual feast’, thanks to RCM’s approach of combining real-time 3D generative content, utilising Epic’s Unreal Engine, with live cameras.
The creative content for James Arthur’s Bitter Sweet Love World Tour, which hit the road in March 2024, was fashioned by RCM’s team, headed up by Video Designer Alex Vipond. They collaborated closely with the artist, along with Pete Hutchison and Edd Croft of design collective Mangata to bring the client’s aspirations to life. The visuals add energy to the show, combining a nostalgic Nashville aesthetic with a dynamic that nods to James Arthur’s rise from the X-Factor.
Pete said: “We worked closely with RCM to utilise the screens shape. The original mood board they sent captured everything we were looking for from the visuals and l