tube uk delivers for Edinburgh International Festival
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UK - Audio specialist tube uk helped design sound, as well as specify and implement an innovative system to deliver Where to Begin, the opening event of the 2024 Edinburgh International Festival (EIF), working closely with creative agency Pinwheel under the artistic direction of Katy Fuller and composer Roma Yagnik.
Yagnik created the musical highlight for an immersive pre-show experience followed by a large projection spectacular, with video content produced by Yeast Culture, which was mapped and beamed by Graymatter Video onto the north façade of George Heriot School, founded in 1628, which is overlooked by Edinburgh Castle.
The ticketed event kicked off the 2024 EIF with great flair. It ran over three evenings and was enjoyed by 3,000 people each night, celebrating the energy, vibrance and spirit of the city and the alchemy of invention