Avolites servers Drive LED cube for VERY ad
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VERY, through their ad agency, St Luke's, commissioned London-based creative think tank Prettybird to conceptualise the commercial, which features a fast moving array of dancers surrounding the cube. The LED cube glows in bright neon pink colours to reflect the VERY branding and displays a variety of Spring-related visuals.
Ai expert RES worked closely with Prettybird's Dori Oskowitz, who directed the advert, through the initial stages, creating technical renders at pitch stage. Once the job was commissioned, RES took on the role of advisor for all technical aspects of pixel mapping and media playback for the cube in pre-production and onsite.
"As the show included three different HD outputs for t